Murf AI
Studio-quality voiceover for your video, course or advert, no microphone needed. Built for narration, not live calls.
Paid link, we may earn a commission. How this works.
Scored on the same voice-agent rubric as the full platforms, so a building block like this scores low on the axes it does not address. Read its value score against its job.
See how it stacks up · Full rankings →The easy studio. Paste a script, pick a voice, export a clean voiceover, no code needed. Around 200 voices in 20-odd languages, priced by the minute of audio (about $0.14 to 0.16). The catch: cloning your own voice is Enterprise-only.
About $0.14 to 0.18 for a minute of finished voiceover. Narration is billed by how much text you turn into speech, not by call time.
That's roughly $8.40–10.80 an hour of audio. Plans: from $0/mo (Free) up to $66/mo (Business).
Pricing
Show the cost breakdown
| What the platform charges to run the agent, before the phone line and the AI usage are added on. | — |
|---|---|
| The step that turns what the caller says out loud into text the AI can read. | — |
| The AI 'brain' that reads what the caller said and works out what to say back. | — |
| The step that turns the AI's written reply back into a spoken voice. | $0.14 /min |
| The phone line itself: the service that connects the call to a real phone number. Usually billed on top of the platform. | — |
| The total you actually pay for one minute of conversation once every piece is added up: the platform, the AI, the voice and the phone line. | $0.14–0.18 /min |
Murf is narration-first and priced by minutes of voice generation, not call minutes. Tiers: Free (10 min/mo), Creator $19/mo billed annually ($228/yr for 24 hrs/yr of generation), Business $66/mo ($792/yr for 96 hrs/yr), Enterprise custom. The per-minute figure here is the effective cost of generated audio: Creator works out at about $0.16/min ($228 ÷ 1,440 min), Business about $0.14/min ($792 ÷ 5,760 min). These are NOT real-time telephony agent rates. Voice cloning is Enterprise-only (Rapid or Professional, from ~2 minutes of audio). Murf advertises SOC 2 Type II and GDPR; not yet verified here from a primary certification page. SEPARATE PRODUCT: Murf also runs a real-time TTS API (Falcon) advertised at $0.01/min on murf.ai/api, aimed at live agents rather than studio narration. We model the narration product above; the Falcon API is a different, low-latency offering and is not folded into these figures.
Every plan in one place: the monthly fee, what each one includes, and the features it unlocks. Anything beyond a plan's allowance, or on a pay-as-you-go tier, is billed at the per-minute rate above. A blank in the features means the vendor's plan page does not state it for that plan, not that it is unavailable.
| Free | Creator | Business | Enterprise | |
|---|---|---|---|---|
| Price | Free | $19/mo | $66/mo | Custom |
| Included | 9,000 characters ≈ 10 min of audio | 108,000 characters ≈ 2.0 hrs of audio | 432,000 characters ≈ 8.0 hrs of audio | — |
| Plan notes | ~10 min of generation | billed annually, ~24 hrs/yr (monthly equivalent) | billed annually, ~96 hrs/yr (monthly equivalent) | — |
| What each plan unlocks | ||||
| Commercial licence | No | Yes | Yes | Yes |
| Voice cloning | — | — | — | Enterprise only |
| Team seats | — | — | Per-seat (viewers free) | — |
| No audio watermark | No | — | — | — |
| Priority support | — | — | — | Dedicated account manager |
- Free Free9,000 characters · ≈ 10 min of audio
~10 min of generation
- Commercial licence
- No
- Voice cloning
- —
- Team seats
- —
- No audio watermark
- No
- Priority support
- —
- Creator $19/mo108,000 characters · ≈ 2.0 hrs of audio
billed annually, ~24 hrs/yr (monthly equivalent)
- Commercial licence
- Yes
- Voice cloning
- —
- Team seats
- —
- No audio watermark
- —
- Priority support
- —
- Business $66/mo432,000 characters · ≈ 8.0 hrs of audio
billed annually, ~96 hrs/yr (monthly equivalent)
- Commercial licence
- Yes
- Voice cloning
- —
- Team seats
- Per-seat (viewers free)
- No audio watermark
- —
- Priority support
- —
- Enterprise Custom—
- Commercial licence
- Yes
- Voice cloning
- Enterprise only
- Team seats
- —
- No audio watermark
- —
- Priority support
- Dedicated account manager
Each plan bundles a monthly character allowance: the text you turn into speech. Roughly 1,000 characters is a minute of audio, so the bracketed figure is the speaking time it covers.
Prices in USD as set by the vendor · last checked 2026-06-03 · vendor pricing →
Slide your expected monthly volume to see roughly what Murf AI would cost.
A rough estimate from Murf AI's sourced rates, not a quote. Always confirm on the vendor's own pricing page before you commit.
At a glance
- Speech-to-text
- Text-to-speech
- Murf · Bring your own voice: you can upload or clone a custom voice instead of being limited to the platform's stock ones.
- Languages
- en, es, fr, de, pt, hi, it, nl
- Integrations
- Canva, PowerPoint, Google Slides, REST API, Audio-to-text
Compliance
Our full take
Murf is the narration tool built for people who do not want to think about code. The pitch is a polished web studio: paste a script, pick from 200-plus voices across 20-odd languages, tune the emphasis and pacing in a timeline editor, and export. For a marketing team cutting an explainer video or a course creator narrating a module, that workflow is the whole point, and it is genuinely the easiest tool in this directory to get a usable result from on day one.
The pricing tells you it is a studio product, not developer infrastructure. You buy minutes of voice generation, not characters or call minutes. Creator is $19 a month billed annually, which is $228 for 24 hours of generation a year, and Business is $66 a month for 96 hours. Do the division and that is about $0.16 a minute of finished audio on Creator, $0.14 on Business. To line it up with the rest of the table we read that as a narration cost per minute, not a live-call rate. Murf does not do phone calls.
Where it gives ground is the developer and cloning story. Cloning your own voice is locked to the Enterprise plan (Rapid or Professional, from roughly two minutes of clean audio), so unlike ElevenLabs you cannot clone a voice on a cheap self-serve tier. If a custom brand voice on a budget is the requirement, that gate matters.
Murf advertises SOC 2 Type II and GDPR compliance, but we have not linked those to a primary certificate page yet, so they stay unticked here pending a document.
The 1–10 scores on this page are an editorial preview, not a measured result. We have not run Murf through our own listening tests. The pricing and voice-count detail is read from Murf’s own pricing page, captured 2026-05-30. Language and cloning detail is cross-checked against Murf’s help centre.
Murf AI compared
Our in-depth pieces that put Murf AI side by side with the field, with the sourced numbers and a clear pick.
Alternatives to Murf AI
Other platforms that overlap with Murf AI on the same kind of work, ranked by how many capabilities they share, then by cheaper all-in cost per minute. Compare any of them side by side on the compare page.
Tracking Murf AI? Get the next test result
We re-test and re-price the platforms we cover. Join the list and the next dated update lands in your inbox.
Newsletter launching soon.
Sources
- Murf API (Falcon) real-time TTS advertised at $0.01/min; separate low-latency product from the Studio narration tiers. · captured 2026-06-02
- Murf AI pricing page re-captured 2026-06-02 for the quarterly re-verification; pricing reviewed against the live page (screenshot in evidence/). · captured 2026-06-02
- Murf plan page + help centre: per-plan features (commercial licence, watermark, seats, cloning, support) · captured 2026-05-31
- Murf pricing page (rendered): Free/Creator/Business/Enterprise tiers, 200+ voices, hrs/yr · captured 2026-05-30
- Murf voice cloning: Rapid and Professional, from ~2 minutes of audio · captured 2026-05-30
- Murf help centre: voice-cloning language coverage · captured 2026-05-30
- 2026 Murf review: voice/language counts and plan limits (cross-check) · captured 2026-05-30